Collection: Hoka
The Hoka Experience
HOKA ONE ONE® was created with one goal in mind — make running easier. We do things differently, from the look of our shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the HOKA difference feels like, but there's a lot that goes on behind the scenes.
Here's How We Do It
Cushioned Midsole
Marshmallow softness
Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness.
Meta-Rocker
The wheels to move you forward
Designed to drive runners forward, Meta-Rocker geometry complements the natural gait cycle and reduces the height differential between heel and toe.
Active Foot Frame
The bucket seat
The Active Foot Frame functions like the bucket seat in a racecar, cradling the heel and embedding the foot securely into the midsole.
Profly™
Intelligent cushioning
A two-part midsole that delivers a cushioned landing and responsive toe-off, PROFLY™ provides a uniquely soft and snappy ride.
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